Derek Forsell

Derek Forsell is the Marketing Manager at Kool View.

After graduating from Madison College in 2022, Derek brought his strategic and creative talents straight to the Kool View team. Driven by a passion for understanding what attracts people to the products they want or need, he specializes in connecting southern Wisconsin homeowners with the perfect outdoor living solutions for their homes.

As a hands-on marketer, Derek doesn't just manage campaigns; he builds them from the ground up. He leads the ad and video creation for Kool View, showcasing the company's premier products, from custom sunrooms, three-season rooms, and porch enclosures, to beautiful decks and pergolas, through a dynamic mix of modern digital campaigns and traditional media.

For Derek, the most rewarding part of his job is seeing a home transformation come together and knowing that Kool View has not only met — but exceeded — a client's expectations.

When he isn’t crafting the next campaign, editing video content, or optimizing Kool View's digital footprint, Derek loves spending his time outdoors and hiking through Wisconsin's beautiful trails. He is also a creative spirit who enjoys crafting and has a passion for collecting Pokémon cards.

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All Glass Sunrooms vs Solid Roof Sunrooms: The Ultimate Guide

Choosing a sunroom is an exciting step toward expanding your living space and connecting with nature. Before you can relax in your new addition, you face a critical decision: glass sunrooms vs solid roof sunrooms. This decision impacts everything from the amount of light you get, to how well the room maintains temperature during a […]

Planning Your Perfect Sunroom Addition in Wisconsin

Planning your perfect sunroom addition in Wisconsin is one of the most popular home improvement projects, instantly transforming your living space by connecting the indoors with the beauty of nature. Whether you call it a sun porch, a solarium, or a four-season room, this addition is a significant investment that pays off in daily enjoyment […]

Essential Tips for Getting Your Sunroom Ready for Winter in Southern Wisconsin

Winter is a beautiful, albeit chilly, time, here’s some tips to get your sunroom ready for Winter in Southern Wisconsin. With average low temperatures dipping into the teens and cold snaps reaching well below zero, homeowners need to take proactive steps to prepare their property for the season—especially their sunroom. At Kool View, we know […]

How to Transform Your Sunroom into a Wisconsin Winter Greenhouse

Yes, you read that right — it really is possible to turn your sunroom into a greenhouse this winter. In this article we show you how. In addition to being able to care for and enjoy what you grow in your greenhouse, there’s also the benefit of how uplifting it is to see life growing […]

How to Heat Your Outdoor Living Space During the Wisconsin Winter

Enjoying your outdoor living space doesn’t need to be interrupted by the Wisconsin cold. So whether you would like to add a heating element to an existing outdoor living space, or are considering having a new one built for you, the following tips can help you stay cozy outside as the temperature drops. An important […]

How to Winterize Your Patio

Patios can provide a lot of enjoyment, and winterizing them can go a long way in keeping them in tip-top condition for years to come. That’s why we want to share five ways on how to winterize a patio. These tips are perfect for new homeowners, and a great refresher for long-time homeowners. Without further […]

Are You Ready for an All-season Room?

Whether you currently have a deck, 3-season room, screen room — or are planning your first outdoor living space, an all-season room may be an excellent choice for your home and family. To help you discern if an all-season room is right for you, we’ve pulled together the top eight reasons most people choose to […]

Enjoy a Maintenance-free Pergola with Kynar 500™ Coating

A pergola is a beautiful, budget-friendly upgrade that can enhance the enjoyment, curb appeal and value of your home. Pergolas are also versatile, as they can cover a patio, driveway, or an outdoor dining space — to name just a few of the solutions a pergola is perfect for. Since pergolas are designed to provide […]

All-season Glass Roof Sunrooms are Spectacular & Versatile

There’s something special about the look and energy of an all-season glass roof sunroom — not to mention the enjoyment of being able to look up at the sky, any time of year no matter what the temperature, from the comfort of the inside of your home. Since you’re here, you’re probably already considering an […]

Cedar vs. Aluminum — Which Pergolas Material is Your Best Choice?

Pergolas are an affordable way to improve the look and enjoyment of your backyard, which makes them a popular choice among Dane County homeowners. In this article, we’re going to look at two different pergolas materials — cedarwood and aluminum — to help you determine which option is your best choice. That said, it’s important […]