Derek Forsell

Derek Forsell is the Marketing Manager at Kool View.

After graduating from Madison College in 2022, Derek brought his strategic and creative talents straight to the Kool View team. Driven by a passion for understanding what attracts people to the products they want or need, he specializes in connecting southern Wisconsin homeowners with the perfect outdoor living solutions for their homes.

As a hands-on marketer, Derek doesn't just manage campaigns; he builds them from the ground up. He leads the ad and video creation for Kool View, showcasing the company's premier products, from custom sunrooms, three-season rooms, and porch enclosures, to beautiful decks and pergolas, through a dynamic mix of modern digital campaigns and traditional media.

For Derek, the most rewarding part of his job is seeing a home transformation come together and knowing that Kool View has not only met — but exceeded — a client's expectations.

When he isn’t crafting the next campaign, editing video content, or optimizing Kool View's digital footprint, Derek loves spending his time outdoors and hiking through Wisconsin's beautiful trails. He is also a creative spirit who enjoys crafting and has a passion for collecting Pokémon cards.

Benefits of Retractable Awnings and Pergolas: The Breakdown

In Southern Wisconsin, we wait all winter to enjoy our outdoor spaces, but once July hits, the intense sun can make a deck or patio feel like an oven. If you’ve been searching for a way to stay cool without losing your view, adding a high-quality shade structure is the ultimate solution. Since 1973, we’ve […]

What is a Porch Enclosure? Your Questions Answered.

If you’ve ever sat on your porch in the spring only to be driven inside by a swarm of mosquitoes or a sudden Wisconsin rain shower, you know the frustration. You have a beautiful outdoor space, but you can only use it when the weather decides to cooperate. That is where a porch enclosure comes […]

Uses of a Sunroom in Wisconsin Homes: Beyond the View

In the Badger State, we spend a good portion of the year retreating indoors to escape the harsh wind and snow. However, that doesn’t mean we have to sacrifice our connection to the outdoors. A sunroom is one of the most versatile additions you can make to your home, offering a sanctuary that bridges the […]

What is the Sunroom and Enclosure Construction Timeline in Wisconsin?

If you’re dreaming of sipping coffee in a bright, airy space or hosting a summer BBQ under a custom pergola, the first question on your mind is likely: “When can I actually start using it?” In Southern Wisconsin, our building season is highly dependent on the weather, so timing is everything. Whether you are in […]

Best Sunroom and Enclosure Designs for Wisconsin Homes

We all know the Wisconsin struggle. One day it’s a beautiful 70-degree spring afternoon, and the next, we’re looking at a surprise April snowfall. Living in the “frozen tundra” for part of the year means we cherish every ounce of sunlight we can get. That is exactly why a sunroom isn’t just a luxury here—it’s […]

The Hidden Costs of Cheap Sunroom Installation

The initial quote for a “budget” sunroom often leaves out the hidden costs of cheap sunroom installation. When contractors thin out materials and rush the labor, your house eventually sends you the bill. The Hidden Costs of Cheap Sunroom Installation 1. The Energy Efficiency Drain Cheap sunrooms often utilize single-pane glass or low-grade frames with […]

Sunroom Roof Design Considerations: Studio, Gable, or Cathedral

When you decide to add a sunroom to your home, you aren’t just adding square footage; you are adding a dedicated space to experience the outdoors from the comfort of your indoors. While much of the focus goes into choosing the right windows, flooring, and furniture, the most critical architectural decision you will make is […]

Spring Sunroom Maintenance in Wisconsin

As the Wisconsin snow finally begins to melt and the days stretch longer, your sunroom is about to reclaim its title as the most popular room in the house. Before you brew that first pot of spring tea, your sanctuary likely needs a little post-winter TLC. After 52 years of helping Wisconsin homeowners, the team […]

Porch To Sunroom Conversion: Use Your Extra Space

Most homeowners in Madison dream of that classic porch life—rocking chairs, morning coffee, and a gentle breeze. But if you’re honest, your porch is probably currently hosting more cobwebs and dust than actual people. This is the “Porch Paradox.” We love the idea of a porch, but the reality of the elements often keeps us […]

Boosting Home Value With A Home Addition: The Breakdown

Boosting home value with a home addition? Let’s be honest. We’ve all had that moment where we looked at a cluttered home and said “If I just had one more room, everything would be perfect.” That’s why many homeowners are choosing to stay put and expand. Why? Adding a home addition is one of the […]