Derek Forsell

Derek Forsell is the Marketing Manager at Kool View.

After graduating from Madison College in 2022, Derek brought his strategic and creative talents straight to the Kool View team. Driven by a passion for understanding what attracts people to the products they want or need, he specializes in connecting southern Wisconsin homeowners with the perfect outdoor living solutions for their homes.

As a hands-on marketer, Derek doesn't just manage campaigns; he builds them from the ground up. He leads the ad and video creation for Kool View, showcasing the company's premier products, from custom sunrooms, three-season rooms, and porch enclosures, to beautiful decks and pergolas, through a dynamic mix of modern digital campaigns and traditional media.

For Derek, the most rewarding part of his job is seeing a home transformation come together and knowing that Kool View has not only met — but exceeded — a client's expectations.

When he isn’t crafting the next campaign, editing video content, or optimizing Kool View's digital footprint, Derek loves spending his time outdoors and hiking through Wisconsin's beautiful trails. He is also a creative spirit who enjoys crafting and has a passion for collecting Pokémon cards.

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Sunroom Greenhouse Setup: The Ultimate Guide

For passionate home gardeners in Southern Wisconsin, late spring frost and short growing seasons can be frustrating. Moving delicate tropical plants, starter seedlings, and citrus trees indoors every autumn often leads to leggy growth and dropped leaves due to dry winter heating and low light levels. A dedicated sunroom greenhouse setup—or converting an existing covered […]

Wood vs. Composite vs. Aluminum Decking: Which Deck Material Is Best for Your Wisconsin Home

Building a new outdoor living space or replacing an old structure is a major investment. One of the most important decisions homeowners face is selecting the right decking material. The choice you make impacts your outdoor living experience, ongoing maintenance requirements, long-term costs, and home value. When evaluating wood vs composite vs aluminum decking, each […]

The Ultimate Guide to Sunroom Temperature Control

A sunroom is easily one of the most beautiful additions you can make to your home. It bridges the gap between the comfort of your living room and the beauty of the outdoors. But for many homeowners, a common issue quickly arises: the space is a scorching greenhouse in July and a freezing icebox in […]

Motorized Retractable Awning Maintenance Tips from Kool View

A motorized retractable awning is a massive upgrade for any patio or deck, turning an scorching backyard into a comfortable, shaded oasis at the push of a button. But because these systems combine high-quality outdoor fabrics with mechanical parts, a little regular upkeep goes a long way. Fortunately, taking care of a modern shading system […]

The Surprisingly Affordable Porch Enclosure System

Every homeowner wants to maximize their living space. When you look at your existing porch, patio, or deck, you see pure potential. You want to block the bugs, escape the wind, and enjoy the outdoors longer. Fortunately, expanding your lifestyle does not have to carry a massive price tag. Converting your existing roofed footprint offers […]

Celebrating the History of Kool View: Over 50 Years of Quality Craftsmanship

When you choose a company to build a major addition to your home, you aren’t just buying materials. You’re buying their reputation, history, and experience. At Kool View, we have spent decades perfecting the art of outdoor living. From our humble beginnings to becoming the premier choice for custom home additions, our journey has always […]

Benefits of a Screen Room in Wisconsin

Every homeowner in Southern Wisconsin knows that our summers are beautiful, but they fly by fast. Whether you are living in Madison, Sun Prairie, Waunakee or the surrounding communities, maximizing your time outside is always a top priority. If you want to enjoy the fresh air without dealing with the unpredictable Midwestern elements, installing a […]

Booking a Sunroom Consultation in Summer Months

If you are thinking about remodeling your home, building an addition, or breaking ground on a new construction project, you probably want to get the ball rolling while the weather is perfect. You aren’t alone. Every year, in Southern Wisconsin, general contractors face a massive influx of inquiries during the mid-summer months. If you try […]

In-Home Consultation with Kool View: What To Know

Planning a new sunroom, porch enclosure, or custom pergola is an exciting milestone for your home. If you’ve never broken ground on a major home addition before, you might wonder exactly how the planning phase gets started. At Kool View, we believe the best designs happen right where the building takes place. That’s why we […]

The Top 5 Questions About Sunrooms: What to Know

Adding a sunroom to your home is an exciting project, but it also comes with plenty of big decisions. Homeowners often find themselves sorting through a mountain of information regarding styles, local building codes, and budgets. To help make your planning process as smooth as possible, we have gathered the top 5 questions about sunrooms […]