Derek Forsell

Derek Forsell is the Marketing Manager at Kool View.

After graduating from Madison College in 2022, Derek brought his strategic and creative talents straight to the Kool View team. Driven by a passion for understanding what attracts people to the products they want or need, he specializes in connecting southern Wisconsin homeowners with the perfect outdoor living solutions for their homes.

As a hands-on marketer, Derek doesn't just manage campaigns; he builds them from the ground up. He leads the ad and video creation for Kool View, showcasing the company's premier products, from custom sunrooms, three-season rooms, and porch enclosures, to beautiful decks and pergolas, through a dynamic mix of modern digital campaigns and traditional media.

For Derek, the most rewarding part of his job is seeing a home transformation come together and knowing that Kool View has not only met — but exceeded — a client's expectations.

When he isn’t crafting the next campaign, editing video content, or optimizing Kool View's digital footprint, Derek loves spending his time outdoors and hiking through Wisconsin's beautiful trails. He is also a creative spirit who enjoys crafting and has a passion for collecting Pokémon cards.

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Sunroom Decorating Ideas: Seating & Layout

A sunroom is one of the most versatile spaces in any home. With its abundance of natural light and direct views of the outdoors, it bridges the gap between your interior living space and nature. However, figuring out how to arrange and furnish this unique room can quickly become overwhelming. Whether you have a compact […]

Keep an Uninsulated Sunroom or Porch Enclosure Warmer in Cold Weather

An uninsulated sunroom or three-season porch enclosure is one of the best features of a Midwest home. It offers panoramic views of your backyard, abundant natural light, and a cozy retreat during spring, summer, and fall. However, once the chill of late autumn or winter sets in, that beautiful glass-enclosed space can quickly turn into […]

Sunroom or Porch Enclosure?: What’s best for you?

For many Midwest homeowners, outdoor living comes with a strict and frustrating expiration date. In states like Wisconsin, where weather changes on a dime—bringing a 70-degree sunny afternoon followed by a sudden freezing cold front, damp spring rain, or sharp autumn wind—patios, decks, and open porches are often rendered unusable for months at a time. […]

Vinyl Porch Enclosure by Kool View: The Sunroom Look for Less:

Many Southern Wisconsin homeowners dream of adding a sunroom to extend their outdoor living season. However, traditional glass additions bring high prices, heavy construction, and weeks of disruption. Vinyl porch enclosures by Kool View offer a budget-friendly alternative with identical lifestyle benefits. By using your existing porch or patio structure, Kool View transforms underused areas […]

Sunroom & Porch Enclosure Maintenance Guide For Autumn

Autumn brings stunning gold and crimson leaves, crisp temperatures, and a critical maintenance checklist for home upgrades. If your home features a sunroom or porch enclosure, it is likely your favorite spot for sipping warm drinks and enjoying nature without the chill. However, to keep this transitional space comfortable, draft-free, and energy-efficient as temperatures drop, […]

What Are Motorized Retractable Awnings?

If you love spending time on your patio or deck but find yourself driven inside by blazing sun or unpredicted light fall rain, you are not alone. Creating an inviting, comfortable outdoor living space is a top priority for modern homeowners. One of the most effective and elegant ways to upgrade your outdoor space is […]

What Is a Pergola? A Breakdown by Kool View

If you are looking to elevate your backyard, or create a shaded retreat, adding a pergola is one of the best options out there. As you explore options for your home, you’ll quickly see how a pergola stands out as a versatile choice. But what exactly is a pergola, and how can it transform your […]

What Is a 3 Season Room?

If you love spending time outdoors but want protection from unpredictable weather, pesky mosquitoes, and harsh summer sun, adding an outdoor living space to your home is one of the best investments you can make. When exploring home addition options in Southern Wisconsin, you’ll frequently hear two terms: 3 season rooms and 4 season rooms. […]

What is an All Season Room: The Complete Guide

When you live in Southern Wisconsin, enjoying the beauty of the outdoors can be a seasonal challenge. From freezing winter snowstorms to humid summer days filled with mosquitoes, outdoor living space often gets limited to just a few short months. If you’ve been looking for ways to expand your home’s living space while enjoying natural […]

Sunroom Greenhouse Setup: The Ultimate Guide

For passionate home gardeners in Southern Wisconsin, late spring frost and short growing seasons can be frustrating. Moving delicate tropical plants, starter seedlings, and citrus trees indoors every autumn often leads to leggy growth and dropped leaves due to dry winter heating and low light levels. A dedicated sunroom greenhouse setup—or converting an existing covered […]